B*Boy underwear was created by William Baker, Kylie Minogue's stylist and friend for the last few years. William created B*Boy underwear out of a desire to create a quality underwear brand for the fashion conscious male. B*Boy's no nonsense, directional and graphic range of underwear has developed a loyal following. Ever since B*Boy was launched it has gone from strength to strength with the B*Boy Arrow Flash range proving that simple and stylish can look great.