Bjorn Borg

Bjorn Borg has been a man of style in his home country Sweden for many years, since his victories at Wimbledon on centre court.  But it has only been in recent years that us Brits have been able to get our hands on Bjorn Borg's quirky signature printed underwear and swimwear range. Great fit, fantastic quality and sharp design have catapulted the brand into the top division with Bjorn Borg underwear now being a favourite with the UK male.