
EQUMEN – Brand Profile; The Crew-Neck.
The T-shirt crew neck was developed in 1932 as an undergarment that would absorb sweat and prevent shoulder pads of American football players from causing chafing. This crew-neck or undershirt as it is known today continued to gain popularity throughout the 1940’s and by the 1950’s the very handsome James Dean had created a legend. Dean turned heads in Hollywood, not by dressing up but by dressing down, and with his sexy but casual style teaming the basic crew with denim and a red jacket when he portrayed Jim Stark in ‘Rebel without a Cause’ was considered uncouth at the time. However once immortalized on screen, James Dean had cemented a rebel uniform for his generation, and for many more to come…

James Dean Sporting a 'Crew-neck'

Equmen Core Precision Undershirt

Equmen Core Precision Undershirt

Equmen Core Precision Undershirt
EQUMEN’s CEO Anthony Pavlakis States “This modern take on the classic crew neck tee will help reduce neck and back pain, strengthen and support core muscles, improve your posture, enhance blood flow and circulation as well as regulate your body’s temperature making sure you stay clean, dry and supported all day”.
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