Diesel is the Italian design company best known for their high end denim fashion which has gained almost a cult status worldwide. But if you haven’t already discovered, they’ve now got an exciting range of men’s underwear and swimwear too!

In case you missed it, they launched their new underwear and swimwear lines in 2007 with a hugely successful viral ad campaign featuring 2 crazy girls called Heidi who ‘took over’ the Diesel homepage, interacting with Diesel fans via polls and online chat. If you didn’t catch it at the time basically the Heidies ‘stole’ the new underwear collection, kidnapped a Diesel rep and shut themselves in a hotel room for 5 days and nights. All dressed in Diesel undies of course and personally the Diesel rep was our favourite! Oh and of course there were 6 video cameras were on hand to capture the ‘story’! But best of all Diesel’s new range of underwear and swimwear is every bit as fun, fresh and sexy as the ad campaign itself!

We just love the new Diesel underwear line for men at Banglads It’s sporty and hot and features their famous logo to keep all us design junkies (and diehard Diesel fans!) happy. Their fresh and bright block multi coloured trunks and briefs are the mainstay of the collection, but each season they release lots of new limited edition fashion styles which you need to snap up when you see them! Personally, we covet these Fresh and Bright Breddox Blue Contrast Trunks in stretch cotton but who could resist these classic black hip briefs with contrast waistband? Certainly not us!

One thing’s for sure, Diesel definitely know how to keep their fans happy, right down from their jeans to their undies!