Ed Hardy Loungewear

Ed Hardy Men's Underwear is probably one of the most distinctive underwear brands on the market. In 2004 Designer Christian Audigier (who had recently moved from Von Dutch where he was head designer)  approached Ed Hardy, an American Tattoist  and licensed his Tattoo art work to create a collection of high end clothing. Ed Hardy has become synonymous with celebrities seen worn by Madonna, David Beckham, Katie Price and currently signing up Peter Andre as the European face of the company.