Piss & Vinegar has been created by Jason Sutherland, the man who helped launch the fun-derwear industry with Ginch Gonch and now he has created a new brand of provocative gear. In the campaign tag line, Piss & Vinegar playfully asks guys “do you think you have enough?” Piss & Vinegar – the title of the brand comes from the British slang for living young at heart! The Piss & Vinegar collection is made from a breathable, body-conforming stretch fabric (94% Su Pima cotton/6% Lycra) and all designs feature the signature 1 1/4 inch microfiber elastic logo waistband with the stylishly bold scripted logo.