Rufskin is a brand that packs attitude and style in major punches. The Rufskin Collection has exploded over the last year and has a huge and increasing army of fans worldwide. Yet it is still niche enough that you are not likely to bump into another dozen guys down the beach in Rufskin swimming trunks or working out in Rufskin Sportswear at the gym. Rufskin though has really made its mark in the fashion world with its low cut denim range that redefines denim for men.